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Free Tips and Hints on SEO
Optimization Review :
* Find out the top keywords for your site
* Do not spam your site
* Check out other SEO sites or Hire a SEO firm like Improve Traffic
Now
* Optimize the Meta Tags
* Optimize all descriptions of your site
* Use Alt Tags
* No Link Farms or Link Programs
* Have fun doing SEO
More Free Help
Alexa.com?
Alexa.com - Alexa Internet, Inc. is a California-based subsidiary
company of Amazon.com that is best known for operating a website that
provides information on web traffic to other websites. Alexa ranks
websites on how many page views they get.
Back to TopGoogle Adsense?
Google Adsense - Google AdSense, commonly just AdSense, is an ad serving
program run by Google. Website owners can enroll in this program to
enable text, image and, more recently, video advertisements on their
sites. These ads are administered by Google and generate revenue on
either a per-click or per-thousand-impressions basis. Google is also
currently beta-testing a cost-per-action based service.
Back to TopGoogle Adwords?Google AdWords - Google Adwords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.Back to TopWhat is Affiliate Marketing?
Affiliate Marketing - Affiliate Marketing is a form of online
advertising where advertisers place campaigns with a potentially large
number of small (and large) publishers, whom are only paid media fees
when traffic to the advertiser is garnered, and usually upon a specific
measurable campaign result (a form, a sale, a sign-up, etc).
Back to TopWhat is a Meta Tag ?
Meta Tags - Meta Tags are HTML or XHTML elements used to provide
structured metadata about a web page. Such elements must be placed as
tags in the head section of an HTML or XHTML document. Meta elements can
be used to specify page description, keywords and any other metadata not
provided through the other head elements and attributes. Meta Tags are
used by major search engines like Yahoo.com and Ask.com and need to be
done for the best page rankings.
Back to TopWhat is CTR?
Click Through Rate or CTR - Click-through rate or CTR is a way of
measuring the success of an online advertising campaign. A CTR is
obtained by dividing the number of users who clicked on an ad on a web
page by the number of times the ad was delivered (impressions). For
example, if your banner ad was delivered 100 times (impressions
delivered) and one person clicked on it (clicks recorded), then the
resulting CTR would be 1 percent. Banner ad click-through rates have
fallen over time, often measuring significantly less than 1 percent. By
selecting an appropriate advertising site with high affinity (e.g. a
movie magazine for a movie advertisement), the same banner can achieve a
substantially higher click-through rate. Personalized ads, unusual
formats, and more obtrusive ads typically have higher click-through
rates than standard banner ads.
CTR is most commonly defined as number of clicks divided by number of
impressions and generally not in terms of number of persons who clicked.
This is an important difference because if one person clicks 10 times on
the same advertisement instead of once then the CTR would increase in
the earlier definition but would stay the same in term of later
definition.
Back to Top
Pay Per Click or PPC - Pay Per Click or PPC is an advertising model
used on search engines, advertising networks, and content
websites/blogs, where advertisers only pay when a user actually clicks
on an ad to visit the advertiser's website. Advertisers bid on keywords
they predict their target market will use as search terms when they are
looking for a product or service. When a user types a keyword query
matching the advertiser's keyword list, or views a page with relevant
content, the advertiser's ad may be shown. These ads are called a
"Sponsored link" or "sponsored ads" and appear next to or above the
"natural" or organic results on search engine results pages, or anywhere
a webmaster/blogger chooses on a content page. Pay per click ads may
also appear on content network websites. In this case, ad networks such
as Google AdSense and Yahoo! Publisher Network attempt to provide ads
that are relevant to the content of the page where they appear, and no
search function is involved. While many companies exist in this space,
Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the
largest network operators as of 2007. Depending on the search engine,
minimum prices per click start at US$0.05 (up to US $10.00), these prices
are often referred to as Costs Per Click or CPC. Very popular search
terms can cost much more on popular engines. Arguably this advertising
model may be open to abuse through click fraud, although Google and
other search engines have implemented automated systems to guard against
this.
Do not use Link Building Programs or Sites. The reason for not using Link Building Programs is they will mostly get you linked in to sites that have no relevance to your sites content or keywords which in turn, Google will blacklist your site. When building links sites must have similar content or keywords so the Google Robot can match them up and help build your Page Rank. Link Building Sites are mostly a waste of time: Because they usually have little or no page rank, next they have to many outgoing Links and have been black listed by Google and finally the chance of actually getting clicked are slim to none. The only way to build links is to do it the old fashion way and email different websites with similar content and ask them to do a link exchange. No SEO Company is 100% perfect or can Guarantee Results!You may be shocked but in all reality no one is perfect at SEO or SEM. We all are trying the best we can to give you a solution by using our personnel experience to help drive traffic. Improve Traffic Now can offer you our 93% success rate with getting websites into the top 3 positions on 3 or more Major Search Engines. For 99 dollars that a good deal right? Well, we think so and if you want the Power of Improve Traffic Now behind you than check out our numerous SEO offerings. What is Viral Marketing and How to? Viral Marketing has become such an important part of our companies success that we built a whole page on it so please click here to find more info on Viral Marketing. |
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